Leon Market: Quick Commerce Mobile App

Project focus

Overview

Driving hypermarket growth with a best-in-class mobile delivery app

Leon Market, a disruptor supermarket in Saudi Arabia, sought to revolutionize easy consumer access by introducing a new mobile offering. This application gives its users unprecedented access to high-quality, locally sourced products direct from their smartphones, thereby challenging existing delivery companies in the market.

Services

Awards

60th anniversary GDUSA Graphic Design Annual Showcase

Technical discovery

B2C with high expectations

At the beginning of this engagement, Leon Market emphasized the need for a seamless user journey from item selection to doorstep delivery.

DOOR3 needed to focus its efforts on designing an app consumers would enjoy using, with exceptional user experience at the forefront of every decision made.

Deep understanding

Before a single wireframe was built, our team spent extensive time researching the personas that would use our application. We conducted holistic user testing to ensure that our approach took into account the unique cultural, linguistic, and digital nuances specific to Saudi Arabia.

A mirror’s edge

With both English and Arabic spoken in Saudi Arabia, one of the biggest challenges with this mobile experience was designing an application that is as intuitive left-to-right as it is right-to-left. DOOR3 aimed to create a beautiful user experience in both languages, with flawless transitions in-between.

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Branding & Design

Brand Alignment and Strategy

A significant part of the project was the brand alignment and strategy phase, which included workshops and consultations with brand design specialists. This effort ensured that the digital representation of Leon Market was consistent with its offline brand identity, enhancing the overall brand strategy.

Design and Development

The team embarked on designing and developing three applications catering to different user personas within the Leon Market ecosystem, tightly integrated into the stock level management in their SAP backend for the supermarket operations. This process included UX design and building a design system that aligned with the brand's offline and online presence, ensuring a cohesive user experience across all platforms.

Delivery

Technical Execution and QA

The implementation phase was marked by meticulous attention to detail in coding, quality assurance, and testing. The team developed a robust e-commerce platform that included features and functionalities derived from thorough competitor analysis and business requirements.

Launch Preparation and Hypercare

Preparing for the launch, the team focused on ensuring that the platform was ready for a product-ready launch. They also planned for post-launch support, including digital hyper care to address any issues promptly and support for on-ground operations to ensure seamless integration of the app with Leon Market's physical operations.

Leon Market logo, developed by DOOR3, outside physical store location.

Principal Consultant Stefan Berreth on-site testing the Leon Market app in action.

Shelves of products currently available in Leon Market app.

"Working with DOOR3 was outstanding. Their expertise and service were exceptional, making it a breeze to work with as a vendor compared to anything I have seen elsewhere in the industry. Highly recommend for top-tier software services."

Muhannad Alduraywish, CTO Leon Market

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Outcomes

A cutting-edge e-commerce platform with strong, cohesive brand identity for a Saudi Arabian audience

This platform aligned seamlessly with Leon Market's strategic brand identity and provided a competitive edge in the market. The final product positioned Leon Market for significant expansion, setting them up to become a national player in the supermarket industry.

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Elements from Leon Market’s design system, titled El-Souk (The Market)

Promotional offers advertised on social media

Branding applied various service touchpoints

Partner with DOOR3 to harness the power of strategic innovation

By prioritizing cutting-edge technology and brand strategy, we not only enhanced Leon Market's digital footprint but also paved their path to national prominence. Let DOOR3 guide your vision to fruition with unparalleled dedication, precision, and success, crafting solutions that redefine industry standards.

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