Olympus Enhances Customer Experience with a Cutting-Edge Website

Olympus Medical Systems Group of the Americas is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products. Focused on improving the lives of people every day through innovation, they were looking to create a centralized, consistent, digital brand and experience for their website.

Commitment to a better Healthcare Reform
DOOR3 partnered with Olympus Medical Systems Group to fold six disparate sites into a single, unified experience. By leveraging a user-centric approach to UX (user experience) design and the flexibility of Drupal, Olympus now has a unifying brand experience. Now with a better customer experience and improved brand awareness, Olympus has an easy to use site that their users rave about.

Portion of the Olympus press release:

"Powered by Drupal, an open source web content management system, the new website provides flexibility in updating key product information and resources in today’s fast-paced healthcare environment, helping Olympus to technologically keep pace with the rapidly changing digital landscape."

“We are proud to offer our customers a website that is both easy to use and consistent with the advanced technology we deliver in our products, providing valuable information that will lead to high-quality patient care at an affordable cost.” - Luke Calcraft, President of the Medical Systems Group of Olympus Corporation of the Americas

To read the full release click here.

DOOR3 was a critical early partner for this project without which our timelines would have been expanded significantly. Their UX team absorbed significant information about our businesses, customers, and challenges. Following a workshop with senior marketers they delivered a Discovery document that was used to make and support decisions without ongoing meetings - priceless.
Ross Nunamaker - eMarketing Strategy & Analytics of the Medical Systems Group at Olympus America

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