Insights: Technology

We are delighted to be participating in the 2013 Blue Drop Awards, and we are proud to have five projects nominated.
Most large companies have started to introduce mobile applications or mobile-optimized user interfaces to their users, but few have realized the full potential for success. It is not uncommon for us to work with companies on reviewing and re-thinking mobile strategy. Some common discussions include:
Especially with the introduction of SharePoint 2013 and increasing demand for cross-platform user experiences, SharePoint projects become more strategic in nature.
A recent study from CompuWare has produced some tantalizing new data on the effects of mobile app user experience.
Mobile ad agency Mojiva recently started a ‘tablet only’ ad market, unleashing the potential for advertisers to tailor campaigns to higher-end consumers and customize campaign technology to maximize the advanced features available on newer tablets, but not on most mobile phones.
Bloomberg Businessweek has declared that “the Browser Wars are starting again.” But this time, participants like Internet Explorer, Chrome and Firefox aren’t just fighting over share of users, they’re struggling to redefine the browsing experience to be more intimately involved with a computer’s operating system, and to work more like apps.
The Silicon Valley News reports that, “sales of applications from Google's online store doubled in the fourth quarter from the prior three months while Apple's revenue climbed 20 percent.” In reaction to the trend, some

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Digital Marketing Strategy and
User Experience Blog

Read on for our announcements as well as thoughts on the latest developments and issues in business, strategy and technology.  We are open to your suggestions and welcome you to email us with any topics you’d like to see covered.  Finally, please feel free to make this blog interactive by commenting and asking as many questions as you like.  We look forward to the conversation. 

Authors

Alexander Castillo's picture
Erik Moldovan's picture
James Raddock's picture
Alex Asianov's picture
Michael Montecuollo's picture
Ellen Cowan's picture
Sal Magnone's picture
Lauren Sapienza's picture