Most large companies have started to introduce mobile applications or mobile-optimized user interfaces to their users, but few have realized the full potential for success. It is not uncommon for us to work with companies on reviewing and re-thinking mobile strategy. Some common discussions include:
As a sign of the increase in the mobile app industry, newly released projections are now calling for a 62% revenue increase at app stores, bringing the total industry revenue to a record amount of $25 billion in 2013 - according to an article on
“The mobile search market has seen explosive growth, increasing by over 200% in 2012,” according to Daniel Zeevi in an article on SocialMediaToday.com.
The mobile app market is extremely competitive. When you enter this marketplace, you want to be sure your app doesn’t end up as one of the many failed experiments that never take off.
Choosing an app’s name is a major decision that can make the difference between viral success and instant failure. Often overlooked as an academic exercise as opposed to a real component of digital strategy, the naming of an app can have significant monetary impact.
Digital Marketing Strategy and User Experience Blog
Read on for our announcements as well as thoughts on the latest developments and issues in business, strategy and technology. We are open to your suggestions and welcome you to email us with any topics you’d like to see covered. Finally, please feel free to make this blog interactive by commenting and asking as many questions as you like. We look forward to the conversation.
