Facebook’s Major Investment in Mobile App Development
As another sign of the growing klout that mobile apps have over the digital economy, Facebook has just announced the acquisition of Parse, a major mobile app development player in iOS, Android and Windows markets. Parse is a leading cloud app platform allowing developers to add a scalable and powerful backend in minutes and launch a full-featured app in record time without ever worrying about server management.
In a recent CMSwire.com article, Parse is described, “From games to big media apps like Forbes and The New York Times, Parse stores your app data in the cloud to do away with the need for servers, it users Push and social linking to help get information and your message out there. The apps can also be developed on specific SDK's to run on any device or desktop.”
So, why should Facebook, with access to some of the largest servers in the world, have an interest in acquiring Parse? CMSwire speculates that Facebook is interested in keeping a solid revenue source from their desktop games as their typical users continues to transition to mobile usage.
CMSwire elaborates on Facebook’s continued transition to mobile, “Facebook is focusing more on mobile development as its user base flocks in that direction. The company held a Mobile Developer Conference recently to highlight the trend, and show its commitment to mobile with new products, like Home for Android, and tools to help developers integrate Open Graph and other Facebook features.”
And for those wondering how this acquisition might affect the developer community, CMSwire writes, “This should help developers speed up development, using Parse's back-end services for data storage, notifications, user management, freeing them up for the development side. Parse's cross-platform Xamarin SDK powers some 60,000 apps on iOS and Android.”
We all know that mobile technology is here to stay. This acquisition is significant because it shows that a major player like Facebook is intelligently shifting resources to help developers make a better user experience design and provide higher quality to their customers.
How do you think this acquisition or continuing trend will affect your digital strategy?