Insights: Digital Strategy

Google+ Sign-In Gives Developers New...

03/7/2013 By Trending Topics In Digital Strategy

Google+ Sign-In gives mobile app developers a new option for tying apps into the growing social media market.

Economics of App Pricing as Explained...

03/4/2013 By Trending Topics In Digital Strategy

App prices may seem like they’re all over the place lately - and that’s largely because they are. As a relatively new frontier, app economics are still being defined.

Future Web Browsing Will Be More Like...

02/15/2013 By Mitch Holt In Digital Strategy

Bloomberg Businessweek has declared that “the Browser Wars are starting again.” But this time, participants like Internet Explorer, Chrome and Firefox aren’t just fighting over share of users, they’re struggling to redefine the browsing experience to be more intimately involved with a computer’s operating system, and to work more like apps.

Apple Losing App Dominance Ground to...

02/13/2013 By Ellen Cowan In Digital Strategy

The Silicon Valley News reports that, “sales of applications from Google's online store doubled in the fourth quarter from the prior three months while Apple's revenue climbed 20 percent.” In reaction to the trend, some

The Evolution of User Experience Design

02/8/2013 By Ellen Cowan In Digital Strategy

The current status of User Experience design, or UX design, can best be explained as existing in the midst of a fourth wave of User-Centered design, according to Dr. William Gribbons. Dr.

Why Digital Strategy Trumps Digital...

02/6/2013 By Ellen Cowan In Digital Strategy

Lots of people think that digital strategy is about using new technology to replace old ways of doing business - nothing could be further from the truth - such a strategy would merely be digital substitution.

Will Coming Mobile Trends Change Your...

02/4/2013 By Mitch Holt In Digital Strategy

A new Forrester report titled “The Future of Mobile Application Development” predicts that as wireless technology becomes more ever-present in our lives, user experience will become more multi-sensory, moving from the current domination of sight and t

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