Online checkout should be an easy process, but checkout features become confusing and lose businesses potential sales. By implementing digital strategy and putting user experience first, these problems are easily solved.
Most large companies have started to introduce mobile applications or mobile-optimized user interfaces to their users, but few have realized the full potential for success. It is not uncommon for us to work with companies on reviewing and re-thinking mobile strategy. Some common discussions include:
Foursquare, that seemingly odd app with a loyal user base proclaiming themselves Mayor of office buildings and shopping centers around the world, has created one of the most valuable APIs in mobile app development.
Choosing an app’s name is a major decision that can make the difference between viral success and instant failure. Often overlooked as an academic exercise as opposed to a real component of digital strategy, the naming of an app can have significant monetary impact.
Digital Marketing Strategy and User Experience Blog
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