4 Reasons why Businesses Need A Mobile Development Platform

Posted By Gerrit Veeder In Digital Strategy 12/18/2013

Earlier this month we talked about “Mobile Is More Than An App - It's An Ecosystem” and how it’s changing the face of business as we know it. So in conjunction, we turn our attention to why it’s critical to have a comprehensive mobile development platform which allows you to rapidly innovate and remain competitive in today’s mobile environment.

In his recent article, Jerry Cuomo, CEO of WebSphere, outlines four important reasons why a comprehensive development platform is a must today, tomorrow and beyond.

1. New Business Opportunities
The amount of traffic generated from mobile and other internet based devices has enabled the scale of the Internet of Things (IoT) to grow rapidly, resulting in businesses to face an increase in data, to store and analyze. This helps them to have a thorough understanding of their targeted audience.

The information acquired has the potential to completely transform business and gain a competitive advantage. To make the most of this opportunity, businesses are leveraging big data and analytics in operations that range from optimizing the value chain and manufacturing production to improving customer relationships. It also helps to become more agile and adaptive.

2. Direct Customer Engagement
An increase in transaction volume from status updates and content downloads has resulted due to the growing mobile technology. This gives an app that starts small the opportunity to end up filling an organization's database. However, businesses that manage this increase in data with a mobile-first approach can use the data to serve their end users better by offering them with an app that is both useful and valuable.

A truly good mobile-oriented design enables businesses to gather more information from the end-users to interact in a way that allows more personalized services.

3. Collaborative Application Development
Businesses are increasingly attempting to find agile platforms in order to interact with a wide range of end-users and provide tools for collaborative application development. Regardless of the platform, it should enable developers to build powerful, differentiated mobile apps that will be compatible with a variety of different devices and operating systems from iOS to Android and BlackBerry.

4. Flexibility
Organizations have to cope up with the increasing demand for new mobile apps and services from customers. They have to come up with regular updates and releases to maintain their position in the market. Enterprises should have a flexible development platform that includes full support for web, native, and hybrid development, which is critical. Also, it should change along with the Business when needed.

In the end having a comprehensive app development platform helps companies do all of the above in a way that is flexible, manageable, and secure, thus creating a better mobile experience. What do you think? Drop us a line and let us know.

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